Responsive Ad Area

Personal Relationships

If your offering isn’t remarkable it’s invisible

Yes, I’m re-reading Seth Godin‘s book – Purple Cow. When I first got on the Internet, it was easy to get noticed because there simply weren’t that many people on it compared to today. Now the game is saturated with players. How do you get noticed? How do you get people’s attention and hold their attention long enough to start a genuine conversation? Notice I said genuine conversation. Not the surface stuff you mostly get as the other person jockeys for position waiting for the part where they get to tell you all about them and what they do and why you should buy from them. Of course, the trend these days is to go mass media with our message. So we make posts that speak to many not to one hoping that the old adage, “if you flood the social streams with your con...

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