I have arrived in Crawley. I left the house just after 7PM, which at least meant I’d miss the rush hour traffic, which I did. It was a smooth journey down. I’m staying at the Premier Inn. One of the things I like about taking a long long ride with myself is that I get a chance to think. I think better when I am in motion.
Mostly I was thinking about my writing “voice” or style as some would say. Having picked up blogging again, I feel that familiar tug of finding the right voice. There are a lot of great blogs out there that also focus on personal development, human potential, coaching etc. A good many of them are formulaic with the 7 this, and 5 that, which I understand from my NLP training is what’s called numeric framing. It’s also standard operating procedure for copywriters. And from what I understand from several people I’ve surveyed, they said they are more likely to read the numerically framed posts because it hints at being brief and easy to scan read. In other words, they feel they won’t have to invest too much time reading the post. I get that, but as a blogger I find it boring to follow the formula. But when I look at my google analytics, the posts that have the most hits are the ones that I have numerically framed. So the science seems to work.
I like to meander sometimes when I write, like i’m doing with this post. I feel like I am having a conversation with you. It feels more intimate. I suspect, if you’re a busy person, you’re problem wondering when I am I going to get to my point. There’s no numeric frame for you to scan. My point is to have a meandering conversation with you. I’m sharing my thoughts and hope that my thoughts will spark your thoughts and we’ll have dialogue even if you don’t comment or reply directly, you’ll still have dialogue with me in your head.
Today I was scanning the list of people I subscribe to on Youtube. Some of them I have absolutely no ideas why I decided to subscribe to their channel. Melonie Mac is someone I subscribe to but can’t remember why I initially subscribed. To jog my memory, I watched a couple of her recent posts. Essentially she is gaming chic. She describes herself as a professional kid. She has 135, 562 subscribers. I wanted to know why. What is she doing to command that kind of attention?
The immediate phrase that comes to mind is that she seems passionate about gaming and making videos related to her gaming experience. In short, she loves what she does and it shows. I buy that and think it’s cool that she is doing her thing. Melonie has been making these videos for 4 years now. She has 236 videos and regularly gets 18,000 – 32, 000 views per video.
She is polished now, but I was curious to see what her first videos 4 years ago looked like. As you may have guessed, they weren’t as good as they are now. In fact, one of her earliest videos she titled, Blog of the Boring. She’d been receiving feedback from viewers that her vlogs were boring. I watched the video. The secret to the success she is enjoying now is contained in this video and she probably wasn’t even aware of it at the time. And she says, …”this is what I do. I do this for fun and it doesn’t matter if not everyone thinks it’s perfect, because obviously it’s never going to be perfect. So I’m just going to do what I love to do. And if people like it that’s awesome.”
She didn’t getting dejected and quit. She let go of needing to seek people’s approval and just did what she loved to do. She kept at it consistently, and over time her videos improved, and she got better, and she gained more and more confident. If you’re a gamer, and you like this genre of gaming videos, you’ll probably like Melonie Mac.
My big take away from Melonie Mac is to do what you love to do and be consistent. Keep at it. I define doing what you love as something you would do regardless of whether it makes you money or not. If you could easily walk away from it today and never do it again, then chances are you just like doing it, not LOVE doing it. Everything else follows from that.
I found writing this post much more enjoyable than some of my previous post and mainly because I felt like I was writing to you. Any thoughts?